Without a stakeholder analysis, you and your team could be well into a company project before you realize a key . The NIKE, Inc. Board of Directors approved an updated policy on Public Policy and Political Engagement effective January 1, 2022. It also aims to examine how Apple communicates with its stakeholders. . On the other hand, Nike constantly released new products. The results of the analysis drive stakeholder strategy and stakeholder engagement. Who Are Nike's Main Stakeholders? Whendisagreement with stakeholders occurs and cannot be resolved, our employees will always demonstrate respect for the diversity of views presented. at select nike stores, sustainability services are our way of inviting you to move to zero with us, because we can only get to zero by moving there together. An Update on Our Work to Serve All Stakeholders. Adidas doesn't work in separation from society and their stakeholders have a legitimate interest in the way they do business. Stakeholder analysis will provide the basis of who is the . Thus, this essay is going to focus on three ethical issues faced by Nike Inc., its stakeholders, and society in general. Stakeholder Analysis Examples. It helps them ensure that their projects succeed where others fail. Stake: Product/service quality and value Apple is one of the most valued brands in the world. The PESTLE analysis is a useful technique to study the impact of influencers on Nike's business model and business case study. On the other hand, Nike also exports to Japan, Malaysia, Singapore, and UK. Nike's corporate social responsibility has taken form to serve its key stakeholders (in order of priority): customers, communities, employees, governments, and interest groups. Employees 3. Below, displays examples of Adidas' diverse group of stakeholders…. Nike - Stakeholder Conflicts By Emma, Jack, Chi and Dannis Solutions Thankyou for watching :) Ashley MacEachern, senior manager of outreach for Nike, said Nike is phasing out dangerous chemicals in its products and non-water-based adhesives from its shoes. The major stakeholders of Nike are customers, shareholders, managers, employees, creditors, suppliers, communities, and governments. Nike does . A stakeholder analysis can help you: Nike Inc. enjoys a top position in the global athletic shoes, equipment and apparel market. Stakeholders and Nike, Inc. as an example. Under Armour Porter's 5 forces analysis. Adidas' Stakeholders. At the end of May 2020, products were being marketed . Nike gives top priority to its customers, followed by groups of communities, since consumers buy from companies that support community development (Kissinger, 2017). This essay will illustrate the concept of stakeholder theory, analyse the case of Nike's contract company and how the …show more content… A corporate stakeholder is a person or group that can affect or affected by the actions of business (Boundless, n.d.). S Nike SWOT Social Media Analysis MAR4233-Social Media Marketing Michael Gajardo Marie-Aimee Pou Vivian Gonzalez 2. Google Stakeholders Analysis: All The DetailsGoogle Inc. is the leading global search engine provider and renowned technology Innovation Company. For instance, employees' performance directly translates to business performance. This guide will analyze the most common types of stakeholders and look at the unique needs that each of them typically has. Nike Inc. recognizes the significance of employees as a stakeholder group that influences organizational effectiveness. Description. A stakeholder analysis will help ensure everyone starts the project with a clear understanding of what success will look like and how they can contribute to that successful outcome. Adidas SWOT and PESTLE analysis report presents an understanding of the powerful internal and external factors influencing the brand and its operations. The first ethical issue involves the use of sweatshops - a factory whereby manual workers are employed at very low wages for long working hours and under very poor conditions (Powell and Zwolinski, 2011). The dividend is $1.08, which delivers a yield of 1.32% on the current stock price. According to the stakeholder theory table (appendix1), the employees of Nike require nice working environment, reasonable wages and favorable welfares. The group's products are sold primarily under the names Nike, Cole Haan, Bragano, Converse, All Star and Hurley. Read a 'how to' guide on stakeholder analysis. constrained resources . Stakeholder Analysis is the technique used to identify the key people who have to be won over. His most important domestic interest Nike is the staff. (Statista) 2. In 2018 we publicly declared something we had felt for a long time—that we aspire for Airbnb to be among the first of the true 21st-century companies, one that benefits all our stakeholders over the long term. Customers Nike's corporate social responsibility strategy gives top priority to customers as a stakeholder group. The app provides access to the Nike Plus rewards program, which offers exclusives and early . In particular, during the Define phase, stakeholder analysis is a crucial component of situation analysis (Step 1.4 in the WWF Standards of The stakeholder analysis model proffers ways to go about this would be . However, there is a weakness arisen in the part of environment objective due to immeasurable and no time frame. Area: An organisation 's corporate social responsibility policies‚ including business ethics‚ and their impact on business practice and key stakeholders Title: How does Nike reconcile the need to minimise the cost of manufacturing with the need to meet the ethical and social expectations of its customers? We see stakeholder engagement as a key enabler of both risk mitigation and innovation. Its swoosh symbol is easily recognized by everyone. The company is also Nike's vision is "to help Nike, Incorporated and our consumers thrive in a sustainable economy where people, profit, and planet are in balance" (Nike, 2010). 3. Stakeholder Analysis identifies the ways in which stakeholders may influence the organization or may be influenced by its . Project managers use stakeholder analysis to identify the key stakeholder and to assess interests, positions, alliances, and importance given to the project by such stakeholders. Nike uses a mix of relationship and relationship marketing. You then use Stakeholder Planning to build the support . Analysis of alternatives Toyota can pay the fine and admit liability hoping that this will not affect its reputation, especially with the government that is part of the stakeholder in . " ICMR 2002). Customers Communities 2. This policy and our participation in the political process are aligned with our business interests and create value for our shareholders, employees, consumers, business partners and stakeholders. Nike Stakeholder Analysis The company that i will be talking about is nike, i will talk about its description, the stakeholder model, the external factors, internal factors and the closing remarks.All this factor are what makes a company successful, without any of this a company nothing. Handling stakeholders is not a simple task, given as they consist of different groups with varied interests, objectives and agendas. Similarly, gross profit showed a gradual growth from $12.4 billion in 2014 to $15.9 billion in 2018 (Nike Inc. 2018). A Stakeholder Analysis is an approach that is frequently used to identify and investigate the Force Field formed by any group or individual who can affect or is affected by the achievement of the objectives of an organization. Nike's shareholders expect a strong return on their investment, in particular in relation to competitors in the industry. The top shareholders of Nike are Phil Knight, Mark Parker, Andrew Campion, Swoosh LLC, Vanguard Group Inc., and BlackRock Inc. ( BLK ). 2021 Annual Report. This short video looks at a key technique for analysing stakeholders known as the power/interest grid. business and create value for Nike and our stakeholders by decoupling profitable growth from . The Porter 5 forces analysis of Under Armour is carried out as follows-. By Staff Writer Last Updated March 31, 2020 Direct stakeholders of Nike are Mark Parker, Douglas Houser, Trevor Edwards, Donald Blair and Charles Denson, according to Yahoo! Stakeholder mapping is an important process that aids you in stakeholder analysis. The strategic objectives of Nike matched with its stakeholder's demand. 4. You are welcome to make up additional information which might not be available in the case study to enrich your stakeholder analysis. Nike is a multinational corporation; therefore, it has a wide range of stakeholders with varying degrees of involvement in its functioning. points or areas that seem to fall within the scope but are not covered by the guidance. This detailed analysis of the stakeholders of Apple aims to examine both the internal and the external stakeholders of Apple Inc. By conducting stakeholder analysis on Puma, it would be possible to determine the main decision makers, and how their decisions affect other members and the firm in general. Governerates 4. In FY21, Nike's momentum was driven by the underlying strengths we enjoy - the competitive advantages that allow us to navigate whatever dynamics we face. Read more about Nike in this swot analysis analyzing its key strengths and weaknesses in 2020. Activity 2.4: Eddy's stakeholder analysis worksheet In order to help Eddy, use the shoe case study and all other information available to do a stakeholder analysis for Eddy. Nike will focus its commitment to all stakeholders by continuing to make strides towards being a company that sets the precedents in social responsibility. Nike is one of the world's most recognizable brands, known for its quality products and powerful air of affluence and social status. Sportsmen are the Majority consumers of Nike's products. According to Yahoo! What Is The Stakeholder Theory Of Nike 1424 Words | 6 Pages. Nike SWOT Analysis 1. In regards to companies, Vanguard Group and Growth Fund of America are two of the largest stakeholders in Nike. It has revolutionised the world of computers, smart phones, and some other electronic devices. McDonald's is one of the largest quick service restaurants in the world. Though you have many choices, the power/interest model is the most popular. • We respect the values and culture of each stakeholder. By integrating information from the various stakeholders groups, rethinking pass mistakes and processes will allow Nike to continue, implementing sustainable principles. The PESTLE / STEEPL / PEST analysis report is a structure to explore the impact of external factors on the macro-environment that influences business of The Nike company. Apr 29. NIKE, Inc. announced that its Board of Directors has declared a quarterly cash dividend of $0.305 per share on the Company's outstanding Class A and Class B Common Stock payable on July 1, 2022, to shareholders of record at the close of business June 6, 2022. The PESTLE analysis is a useful technique to study the impact of influencers on Nike's business model and business case study. Nike Internal Analysis 1. Coursework Nike Stakeholder Analysis nike stakeholder analysis government affects operations legally high power high control low interest only interested in This is evident from Nike's revenues in recent years, which increased from $27.8 billion in 2014 to $36.4 billion in 2018 (Nike Inc. 2018). Types of Stakeholders . Stakeholder analysis can be undertaken throughout all stages of the project cycle, but it definitely should be undertaken at the outset of a project or programme. Porter 5 forces analysis is an important external market analysis tool that helps to evaluate the competitive forces shaping the sports equipment industry. To help address conflicts or issues early on. Stakeholder Analysis. Target Market NIKE focuses its products on are athletes. Nike as a global brand is in the maturity phase of the product life cycle. The major stakeholders of Nike are customers, shareholders, managers, employees, creditors, suppliers, communities, and governments. NIKE 3. At present, Nike is a high standard of design and good quality brand on customer mind (Nike INC -History & Heritage, 2011). A lot of Nike's success has to do with the unique usefulness that goes along with . NIKE engages with a broad range of stakeholders on an ongoing basis, including individuals in civil society organizations, industry and government, as well as consumers and shareholders. The 6 key stakeholder matrices Business strategists and project management experts have put forward many variations of the stakeholder matrix, the 6 most important examples are described below. Find out the direct holders, institutional holders and mutual fund holders for NIKE, Inc. (NKE). Nike SWOT Analysis (2021) Apr 3, 2021. The team of stakeholders and shareholders formed the basis of the IKEA, making it better, for customers with affordable prices. BEAVERTON, Ore., June 24, 2021 — NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2021 fourth quarter and full year ended May 31, 2021. Nike is using an app to deepen its relationship with customers. Nike's returns come in two forms -- the dividend and the appreciation of the company's share value. Nike's brand value across the globe was $34.8 billion. Top priority as a stakeholder group as they affect revenue Low power - low control High interest - in price, safety, quality and services Employees High power - employee's performance directly translates to business performance High interest - in fair compensation, opportunities, purpose Level of threat. Nike is a multinational corporation; therefore, it has a wide range of stakeholders with varying degrees of involvement in its functioning. Interest Groups 5. -ƒ Sample V/ Nike's Stakeholder analysis Nike has the following stakeholders, arranged according to the firm's prioritization: customers, communities, employees, government, and interest groups. Looking at the shareholder registry, we can see . The company's corporate social responsibility programs target only a number of major stakeholder groups. Please share in the comments section. If a customer usually buys shoes. What stakeholder mapping technique have you used? stakeholders and where appropriate, act on the input even if it means making changes to the company's business plans. Apr 5, 2021 by Brandon Gaille. Page 1 of 18 - About 177 essays. Nike is continuously making efforts to ensure that all employees and members of its surrounding communities are treated in a manner that is inline with our mission. The interests of these stakeholders include fair compensation, career development opportunities, and a sense of purpose. This analysis will summarise key issues from the business environment and the strategic capacity of Nike. The major stakeholders of Nike are customers, shareholders, managers, employees, creditors, suppliers, communities, and governments. The company has revolutionized the way people access and use informatio. We believe that building an enduringly successful business goes hand-in-hand with . What is Stakeholder Analysis? The PESTLE / STEEPL / PEST analysis report is a structure to explore the impact of external factors on the macro-environment that influences business of The Nike company. Finance. Stakeholders of McDonald's (Analysis of McDonald's stakeholders) This is a detailed analysis of the stakeholders of McDonald's. It aims to examine the main stakeholders of McDonald's and how it engages with them. Types of Stakeholders. Nike is a household name in practically every major part of the world. move to zero is nike's journey toward zero carbon and zero waste to help protect the future of sport. The Vanguard Group, Inc. is the second largest shareholder owning 6.6% of common stock, and BlackRock, Inc. holds about 6.0% of the company stock. At this level, relationship marketing aiming at customer retention and loyalty is most suitable. The iconic swoosh and ubiquitous tagline "Just do it" are powerful status symbols in many social and industry circles, and the brand has come to represent the pinnacle of sportswear and footwear for decades. 6. STRENGTHS: Market leading position: Nike is the market leading brand of sports shoes and apparel. "It's not a model of a single product, not a single manager, not a single ad, not a celebrity one, not even a single innovation is the key to Nike. The company stakeholders were Ingvar Kamprad owner, Marianne Barner the business area manager, President Anders Mobers, and suppliers. FY20 NIKE, Inc. Impact Report This Nike Impact Report represents our final performance update on our 2020 targets and measures, which together form an aggregated view of our long-term goals and public commitments to meet stakeholder expectations and align with NIKE's business priorities. The low …show more content…. Nike has the following stakeholders, arranged according to the firm's prioritization: Stakeholders Stakeholders 1. The goal is to put yourself in the shoes of each type of stakeholder and see things from their point of view. Adidas' stakeholders are people or organisations whom have an effect on or are affected by the businesses operations. Nike is a multinational corporation; therefore, it has a wide range of stakeholders with varying degrees of involvement in its functioning. By WORD COUNT Research Analysis Project - 6224 words (minus table) CONTENTS Page . Its operations are spread across 120 countries and . follow each step in our journey and discover new ways we can move to zero together. Stakeholder analysis is a critical tool for identifying and analysing the needs of interested parties as they relate to a specific endeavour. Stakeholder Analysis (SA) is a methodology used to facilitate institutional and policy reform processes by accounting for and often incorporating the needs of those who have a 'stake' or an interest in the reforms under consideration. According to Interbrand, Nike has a brand value of $42.5 Billion. Those strengths include our commitment to innovation, our digital advantage, and three brands in Nike, Jordan and Converse that create deep and meaningful connections . However, like many brands, it has both strengths and weaknesses, and faces obstacles it must rise above in order to maintain its success. nike stakeholder theory essay; nike stakeholder theory essay. Such knowledge allows project managers to interact more effectively with stakeholders and to increase support for a given policy, program, or project. You might perform a stakeholder analysis before starting a project or when making decisions during one. Nike's 12-month trailing revenue and net income are $37.4. 3. Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. Using these analytical insights, Nike has improved its customer acquisition and retention by identifying which customers to target and knowing when to target them. Stakeholder Management is an important discipline that successful people use to win support from others. Once you map stakeholders, you group them and develop strategies to manage your stakeholders. 2. The company that has the best example that fits all three stakeholder categories is Nike, Inc., especially considering their historical lack of CSR policies. • Largest seller of athletic apparel and footwear worldwide • International performance for 2008: • $18.6 billion total revenue • $9.7 billion from athletic shoe sales (52% of total revenue) • Accounts for 31% of the global market for footwear • Total U.S. revenue in 2008: $6.4 billion • Nike aims for 50% revenue increase over next 5 years, while . . The SWOT analysis report constitutes all the internal strategic factors that represent the major strengths and weaknesses of the Adidas Group. Nike is hyper-focused on the customer. This analysis of the stakeholder network of Nike during its history, has been useful in order to highlight and reinforce at least four points that have to be taken in mind when considering the legitimacy theory and the stakeholder theory and approach: This can be used to judge future strategic options. Strengths Product Range Capacity for innovation Distribution expertise Single Brand Stars endorsement Contract manufacturing Large portfolio of products Weaknesses Single Brand The company is enjoying strong financial performance over the last several years driven by its focus on product quality, innovation, sustainability and . An effective stakeholder analysis can further develop and strengthen the professional and corporate relationship between stakeholders and businesses. Porter 5 forces analysis. Nike was affiliated in footwear, sportswear, apparel of golf and team uniform on 1972 until now. Stakeholders may wish to include issues for consideration by the CPHE project team (see chapter 7) and the PHAC, such as: a general view (either positive or negative) of the quality and content of the guidance. stakeholders stakeholder interests potential impact on company communicationstrategies for obtaining support/reducing the opposition investors financial gain and investment opportunities additional funds email nike investors outlining financial implications of nike's expansion into the health club industry new employees new employment … #1 Customers. A Five Forces Analysis, based on Michael Porter's model, points out that competition, customers and substitutes are the most important external forces in Nike's industry environment. Marianne Barner, the business manager of IKEA . 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